Earned, owned, and paid media each have their own advantages and disadvantages. By understanding these differences and leveraging key engagement strategies.
The assignment focuses on the differences between earned, owned, and paid digital media. To complete this assignment, you will need to examine the provided chart and describe it, focusing on the advantages and disadvantages of each type. Additionally, you should include how the key engagement strategies of conversations, real-time marketing, contests, and user-generated content play a role.
To begin, analyze the chart and identify the characteristics of each type of digital media. Earned media refers to organic exposure gained through word-of-mouth or shares on social media. Owned media is content that a brand creates and controls on its own platforms, such as websites or blogs. Paid media involves advertising through various channels, including social media ads or sponsored content.
Next, discuss the advantages and disadvantages of each type of media. For earned media, an advantage is that it can generate authentic engagement and credibility. However, a disadvantage is that it is not directly controlled by the brand. Owned media allows the brand to have full control and customization but may struggle to reach a wider audience. Paid media offers immediate reach and targeting options, but it can be costly and may not resonate as well with the audience.
Finally, explain how the key engagement strategies can play a role in each type of media. Conversations can be fostered through earned media by encouraging discussions and interactions among users. Real-time marketing can be utilized across all types of media to stay relevant and engage with the audience in the moment. Contests and user-generated content can be employed in both earned and owned media to encourage participation and create a sense of community.
Earned, owned, and paid media each have their own advantages and disadvantages. By understanding these differences and leveraging key engagement strategies, brands can effectively connect with their target audience and achieve their marketing objectives. Remember to use APA citations and references as required.
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Which of the following countries did not trade with the Phoenicians?
O Babylonia
Japan
O Egypt
Greece
Sheffield Corporation's management wants to maintain a minimum monthly cash bulance of $10.560.A the cash balance is $16.196, expected cash receipts for September are $128,304, and t $151,800. How much cash, if any, must Sheffield borrow to maintain the desired minimum monthly balance? Determine basic form of the cash budget. (Enter negative amounts using either a negative sign preceding the number Beginning cash balance Add Total available cash Cash receipts for September MI Cash disbursements for September V Excess (deficiency) of available cash over cash disbursements SHEFFIELD CORPORATION Cash Budget For September Borrowings Ending cash balance Hence, Sheffield must borrow S 000. 20560 Sheffield Corporation's management wants to maintain a minimum monthly cash balance of $10.560. At the beginning of September, the cash balance is $16,196, expected cash receipts for September are $128,304, and cash disbursements are expected to be $151,800. How much cash, if any, must Sheffield borrow to maintain the desired minimum monthly balance? Determine your answer by using the basic form of the cash budget. (Enter negative amounts using either a negative sign preceding the number eg.-45 or parentheses eg (453) Beginning cash balance Add MI Cash receipts for September Total available cash V Cash disbursements for September SHEFFIELD CORPORATION Cash Budget For September Excess (deficiency) of available cash over cash disbursements Add VI Borrowings Ending cash balance Hence, Sheffield must borrow $ 16196 128.304 144500 151800 10560
Using the basic form of the cash budget, we can determine the amount of cash Sheffield Corporation must borrow to maintain the desired minimum monthly balance.
Beginning cash balance: $16,196
Cash receipts for September: $128,304
Total available cash: $16,196 + $128,304 = $144,500
Cash disbursements for September: $151,800
Excess (deficiency) of available cash over cash disbursements:
$144,500 - $151,800 = -$7,300 (deficiency)
To maintain the desired minimum monthly balance of $10,560, Sheffield Corporation must borrow the amount of the deficiency.
Therefore, Sheffield must borrow $7,300.
Ending cash balance:
$144,500 - $151,800 + $10,560 (borrowings) = $3,260
Hence, Sheffield Corporation must borrow $7,300 to maintain the desired minimum monthly cash balance.
The ending cash balance will be $3,260.
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To calculate dividend yield, the annual dividend amount per share is divided by the ________ per share.
To calculate dividend yield, the annual dividend amount per share is divided by the percentage per share.
The dollar amount of dividends paid per share in a given year is divided by the dollar amount of one share of stock to arrive at the dividend yield, which is displayed as a percentage. Dividend yield equals the annual dividend per share divided by the stock's price per share.
What is dividend yield?The dividend yield, which is expressed as a percentage, is calculated by dividing the amount of money a firm pays shareholders for holding a share of its stock by the stock's current market value.
The majority of dividend payments come from mature corporations.
The dividend yields of companies in the consumer staples and utility sectors are frequently comparatively higher.
Master limited partnerships (MLPs), real estate investment trusts (REITs), and business development corporations (BDCs) all pay bigger dividends than the average, but their distributions are taxed more heavily.
Investors should keep in mind that greater dividend yields are not always a sign of appealing investment prospects because a stock's dividend yield could be rising due to a dropping share price.
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What is the role of the third part in mediation?
A. Adversary
B.Advocate
C.Friend
D.Facilitator
Answer:
b
Explanation:
Answer:
facilitator
Explanation:
Under the current U.S corporate tax code, which of the following statements is correct? Multiple Choice A corporation's marginal tax rate is equal to its average tax rate. The tax for a company is computed by multiplying the marginal tax rate times the taxable income Additional income is taxed at a firm's average tax rate. The marginal tax rate will always exceed a company's average tax rate. The marginal tax rate for a company can be either higher than or equal to the average tax rate.
The correct statement is: The marginal tax rate for a company can be either higher than or equal to the average tax rate.
Under the current U.S corporate tax code, the tax system is progressive, meaning that the tax rates increase as taxable income increases. However, the tax calculation is based on marginal rates, which are applied to different portions of a company's taxable income.
The marginal tax rate refers to the tax rate applied to the last dollar of taxable income. On the other hand, the average tax rate is calculated by dividing the total tax paid by the company's taxable income.
Given this information, we can analyze the options provided:
A) A corporation's marginal tax rate is equal to its average tax rate: This statement is incorrect. The marginal tax rate and average tax rate are different concepts, and they are not equal to each other. The marginal tax rate is specific to each additional dollar of taxable income, while the average tax rate considers the overall tax paid in relation to total taxable income.
B) The tax for a company is computed by multiplying the marginal tax rate times the taxable income: This statement is partially correct. The tax calculation involves applying different marginal tax rates to different portions of a company's taxable income. However, it does not necessarily involve multiplying the marginal tax rate by the entire taxable income. The tax is determined using a progressive tax rate schedule.
C) Additional income is taxed at a firm's average tax rate: This statement is incorrect. Additional income is taxed at the marginal tax rate, not the average tax rate. The average tax rate represents the overall tax burden on the company's taxable income, whereas the marginal tax rate applies to incremental income.
D) The marginal tax rate will always exceed a company's average tax rate: This statement is incorrect. The marginal tax rate may or may not exceed a company's average tax rate. It depends on the specific tax rate schedule and the distribution of taxable income.
E) The marginal tax rate for a company can be either higher than or equal to the average tax rate: This statement is correct. The marginal tax rate can be higher than or equal to the average tax rate, depending on the tax rate schedule and the company's taxable income distribution.
In conclusion, the correct statement is that the marginal tax rate for a company can be either higher than or equal to the average tax rate.
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Assume the same facts as in part (b), except that the porters sell their home for $700,000. How much gain will the porters recognize on the home sale?
The porters sell their home for $700,000. The porters recognize on the home sale will be under $700,000.
In the porters sell is followed with a model that identifies and analyzes five competitiveness forces that shape every industry and helps determine an industry's weaknesses and strengths.
The sell means to sell or to exchange some commodity for money in which porters sell their home for $700,000. On the other hand, sale is basically refers to the act of the exchanging a commodity for money or action of selling something.
The porter will gain on the home sale under $700,000 because sell is directly sell but sale include two variables which are discounts and exchanges.
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Most goods and services produced at home (e.g. making coffee or assembling a desk bought from Home Depot)
a. and most goods and services produced illegally are included in GDP.
b. are included in GDP while most goods and services produced illegally are excluded from GDP.
c. and most goods and services produced illegally are excluded from GDP.
d. are excluded from GDP while most goods and services produced illegally are included in GDP
As per the GDP most goods and services produced at home and most goods and services produced illegally are excluded from GDP.
The term services in business is defined as the activities that assist business yet does not deliver a tangible commodity.
Here we have given that most goods and services produced at home for example making coffee or assembling a desk bought from Home Depot has GDP or not.
According to the definition of GDP, that states that it is a measure of final goods and services in an economy in a period. Intermediate goods and services are not counted in GDP measurement.
And it can be calculated by using the following formula,
=> GDP = Consumer spending + Investment + Government expenditure + Net Expenses.
According to the formula, we have identified that it can be excluded from GDP.
Therefore, option (c) is correct.
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Impact of natural disasters on South Africa’s economic growth performance for 2020 in comparison with 2023
Natural disasters can have a significant impact on economic growth, both in the short term and the long term.
How can we prevent natural disasters?As a result, cutting back on pollution is the first step in mitigating potential natural disasters. States must also become more resilient by planning ahead and getting ready to deal with dangers associated with the climate, from implementing conservation and restoration measures to enhancing infrastructure.
In the short term, natural disasters such as floods, droughts, or storms can disrupt economic activity, damage infrastructure, and cause loss of life and property. This can lead to a decline in economic growth, as businesses are forced to suspend operations, and the government is required to divert resources toward relief efforts.
In the long term, natural disasters can also have lasting effects on the economy, particularly if they cause significant damage to infrastructure or disrupt critical industries.
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plssssssssssssssssssssssssssssssssssssssssss i need this asap
what is the most likely reason why a text-only billboard that is advertising a new vacuum cleaner not get a heavy consumer response?
a. bc the product is poor quality
b. bc the billboard isn't attention grabbing
c. bc the target audience won't see the billboards
d. bc no one buys vacuum cleaners anymore
Answer:
b
Explanation:
because it makes sense
Answer:
c
Explanation:
the most reasonable answer.
a medical insurance plan in which the health care provider is paid a regular fixed amount for providing care to the insured and does not receive additional amounts of compensation dependent upon the procedure performed is called
A medical insurance plan in which the health care provider is paid a regular fixed amount for providing care to the insured is called prepaid plans.
What is an easy way to define insurance?Insurance, often known as insurance coverage or insurance policy, is a contract between the insurer and the insured. The insurance offers financial protection against any losses the insured might incur in certain situations.
What serves as insurance's primary objective?Its goal is to lessen monetary uncertainty and manage unintentional loss. This is accomplished by exchanging the payment of a small, predetermined fee—an insurance premium—to a reputable insurer for the assumption of the risk of a significant loss and a guarantee to make payments in the case of such a loss.
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Techniques to increase productivity in the performance of discrete tasks, by requiring less human labor in each step of the production process, are widely utilized. Consultants on productivity enhancement point out, however, that although these techniques achieve their specific goal, they are not without drawbacks. They often instill enough resentment in the workforce eventually to lead to a slowdown in the production process as a whole.
Which of the following can be reasonably inferred from the statements above?
A. Productivity enhancement techniques do not attain their intended purpose and should not be employed in the workplace.
B. The fact that productivity enhancement techniques are so widely employed has led to a decline in the ability of American businesses to compete abroad.
C. If productivity enhancement consultants continue to utilize these techniques, complete work stoppages will eventually result.
D. Ironically, an increase in the productivity of discrete tasks may result in a decrease in the productivity of the whole production process.
E. Production managers are dissatisfied with the efforts that productivity enhancement consultants have made to increase productivity.
The reasonably inferred from the statement can be if productivity enhancement consultants continue to utilize these techniques, complete work stoppages will eventually result. Thus, the correct option is (C).
Productivity tactics are ways that assist you get into productive flow states, allowing you to cut to quality with minimal effort. Most productivity tactics are based on behavioral science and are designed to take advantage of how your brain operates.
Capital productivity, material productivity, labor productivity, and total factor productivity are the four main forms of productivity measurements.
Productivity in the service industry may be measured by the number of jobs completed or clients serviced in a particular time period.
Other indicators include whether the service provided matched corporate or customer requirements and whether performance deadlines were fulfilled.
Therefore, the correct option is "C".
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AppleBanana Corporation has a line of credit arrangement to borrow up to 30 million baht at any time. The interest rate is 1 percent per month. The compensating balance is 7 percent of the amount borrowed. Your bank uses compound interest on the credit line. If you need 15 million baht today, how much interest will you pay if you repay in 3 months? (Do not round intermediate calculations and round your answer to two decimal places, e.g., 32.16. Do not include percentage sign.)
Answer:
To calculate the interest that will be paid on a loan of 15 million baht over 3 months with compound interest, we need to consider the interest rate and the compensating balance.
First, let's calculate the compensating balance. The compensating balance is 7 percent of the amount borrowed, so 7 percent of 15 million baht is:
7/100 * 15,000,000 = 1,050,000 baht
Next, let's calculate the effective loan amount, which is the actual amount borrowed minus the compensating balance:
Loan amount = 15,000,000 - 1,050,000 = 13,950,000 baht
Now we can calculate the interest using compound interest formula:
Interest = Principal * (1 + Rate) ^ Time - Principal
Where:
Principal = Loan amount
Rate = Monthly interest rate
Time = Number of months
Rate = 1 percent per month = 1/100 = 0.01
Time = 3 months
Interest = 13,950,000 * (1 + 0.01) ^ 3 - 13,950,000
Calculating this expression:
Interest = 13,950,000 * (1.01) ^ 3 - 13,950,000
Interest = 13,950,000 * 1.030301 - 13,950,000
Interest = 45,498.52 baht (rounded to two decimal places)
Therefore, the interest paid on a loan of 15 million baht over 3 months would be approximately 45,498.52 baht.
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which program has
budget lidl
year?
A. Social Security
O B. Medicaid
Ο Ο Ο Ο
O C. Defense
O D. Medicare
Answer: Medicare and social security
Explanation:your welcome
Carolina Biological Supply Company sells science instructional materials. It wants to grow beyond the current customer base and identify potential markets besides the public education systems. What is the order it should follow to take in the market targeting process?
Explanation:
The factors about the website that you want to consider to make sure you are viewing a reliable source are:
-Expertise of the site: Check if the websites specialize in information related to careers to make sure they have knowledge about the topic.
-Well-known organization: Validate if the organization that manages the website is well established and is considered reliable.
-Date and author: Look for the date to make sure the information is up to date and avoid information with anonymous authors.
-Site's look: Consider if the website has a professional appearance as that can show that it could be reliable. However, other factors have to be taken into account.
the life isnurance policy in which dealth benefits last a lifetime but premiums are all paid after a specified time period is an
The life insurance policy in which death benefits last a lifetime but premiums are all paid after a specified time period is a limited-pay whole life policy.
Which ofthe following accounts are usually transferred to the Income Statement? *
1 point
a. Rent, premises, drawings
b. Drawings, rent, purchases
c. Commission received, rent, purchases
d.Purchases, furniture, commission received
Answer:C
Explanation:It is C because to get your commission they need to transferred to your Income Statement and for rent they need to know that you can afford to live there.To purchase big stuff they gotta look at your income to buy it.
A $20 bill features which of the following on the reverse?
A. US Treasury
B. White House
C. US. Capital
D. Independence Hal
Answer:
B. White House
Explanation:
A portrait of the White house is the main feature visible at the reverse of a $20 bill. The bill has security features, but the White house Image is dominant. At the front, a portrait of the 7th US president Andrew Jackson is visible
merkel corporation issues $200,000 face amount bonds with a stated interest rate of 6%. if the market interest rate is 6%, the bonds will issue at
Merkel corporation issues $200,000 face amount bonds with a stated interest rate of 6%. if the market interest rate is 6%, the bonds will issue at a discount.
What is the discount?Generally, A decrease in the regular selling price of a product or service that takes the form of either a monetary amount or a percentage may be referred to as a discount.
The term "discount pricing" may apply to a number of different pricing techniques, all of which include lowering the price of a product or service in order to generate interest in the offering, get rid of surplus inventory, or increase sales.
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CQ
merkel corporation issues $200,000 face amount bonds with a stated interest rate of 6%. if the market interest rate is 6%, the bonds will issue at____
Many large corporations like Coca-Cola, Ford, Nike, and McDonald's were started many years ago by:
Large corporation is defined as a corporation or unitary group of corporations that, for any of the three taxable years immediately prior, has federal taxable income of $1,000,000 or more, exclusive of any federal net operating loss or capital loss carrybacks or carryovers.
In 1940, brothers Maurice ("Mac") and Richard McDonald opened the first McDonald's restaurant in San Bernardino, California.
Mary (Lito got) and William Ford welcomed Henry Ford into the world on July 30, 1863, in Springwell's Township, Wayne County, Michigan. He was the sixth child in a family of four boys and two girls, making him the oldest.
Bill Bowerman and Phil Knight established the business on January 25, 1964, under the name "Blue Ribbon Sports." On May 30, 1971, the company changed its name to Nike, Inc.
The first glass of Coca-Cola was sold on May 8, 1886, at Jacobs' Pharmacy in downtown Atlanta by Dr. John Pemberton. In its first year, Coca-Cola served nine drinks each day, making it a novel beverage.
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Two years ago, you started a business selling homemade candles and soap. Recently, you developed a new candle scent that you’re anxious to get on the market. You must decide whether to price the candle at $10 or $15. First, you must determine the break-even point for the $10 price. Using the information provided, perform the six-step process to calculate the break-even point.
Your Most Recent Income Statement:
Total Sales Revenues .......................... $14,500
Total Costs
Wages and salaries ............................... $4,000
Insurance ............................................... $500
Rent ....................................................... $2,000
Telephone .............................................. $600
Advertising ............................................. $300
Cost of goods ........................................ $1,000
Equipment and supplies ........................ $1,000
Utilities ................................................... $700
Total Costs ........................................... $10,100
Answer:
wow
Explanation:
that is overwhelming
4. You are about to graduate from the MBA program of a leading university. You specialized in management information systems (MIS) and will start a job with a company that commercially develops Web pages. You own a personal computer that is a couple of years old. You have decided to sell it and buy new equipment later after you see what kind of projects your employer has you working on. So you post a flyer on campus bulletin boards about the computer for sale. You have decided not to tell prospective buyers that you hand drive acts as its about to fail and that the computer occasionally crashes without warning. Is this ethical? Would you be likely to do this if you were this particular student?
Answer:
No, this is not ethical.
Explanation:
Ethics is moral principle which governs a person. A person is ethical if he considers benefit for others and his acts or thoughts does not harm anyone. In the given scenario the person is trying to sell his old computer which has many issues. These are not listed in the flyer. If the person does not want to list the issues then he must tell to specific buyer when he comes to buy the computer. He must tell all the faults and problems to the potential buyer.
which stage of the business cycle is an economy in when it reaches its low point?
Answer:trough
Explanation:D
Select the correct answer.
Which of these is an informal group?
A. command group
B. self-managed work group
C. task group
D. virtual group
E. interest group
Answer:
B
Explanation:
hope this helps
What effect would reducing income tax rates have on the interest rates of municipal bonds? A. Interest rates would rise because the reduction in income tax rates would make the tax-exempt privilege for municipal bonds less valuable and reduce the demand for municipal bonds. B. Interest rates would fall because the reduction in income tax rates would make the tax-exempt privilege for municipal bonds less valuable and reduce the demand for municipal bonds. C. Interest rates would fall because Treasury securities are now less valuable and more people will want to hold municipal bonds. D. Interest rates would rise because Treasury securities are now less valuable and more people will want to hold municipal bonds.
Answer:
A. Interest rates would rise because the reduction in income tax rates would make the tax-exempt privilege for municipal bonds less valuable and reduce the demand for municipal bonds.
Explanation:
In the case when the income tax rate is decreased on the municipal bonds so here the interest rate would increase as there is a decrease in the income tax rate due to which there should be the tax-exempt for the municipal bonds also it is less valuable. In addition to this, it also decrease the municipal bond demand
hence, the correct option is A.
Yong teaches students with learning disabilities and physical disabilities. Barb teaches computer programming to high school students. Maya works in a private school teaching math to seventh-grade students. Destiny works in a college teaching English to adult students. Tanner helps an elementary school teacher and works under the guidance of that teacher.
Answer:
1. Special education teacher
2. Career and technical education teacher
3. Middle school teacher
4. Post secondary teacher
5. Teacher assistant
Explanation:
You have decided to continue on with licensing your business to a firm in India. Much to your surprise, the Indian government has announced that it intends to enact local content law requirements. How will this impact the production of your products?
Answer:
You are not supposed to be allowed to import solar kits through India.
Explanation:
By laws requiring a predetermined reserve marketplace of providers for foreign operators to purchase from, local sourcing laws therefore will inevitably establish circumstances that are favorable to corruption and fraud. That was because regulations on local content enable businesses to use the very goods as well as products manufactured throughout the home economy and don't use imported products.All of the following are skills of public relations except:
A. Writing
B. Selling
C. Editing
D. Reading
E. Speaking
Answer: B. Selling
Explanation:
the exponential form of 6×6×6×6 is 6 the base is 4 True or False?
Prepare an income statement using the following information for CK Company for the month of February 2019. Sales revenue $26,250
Rental revenue 6,426
Product expense 21,924
Wages expense 7,938
Owner investment 5,040
Equipment purchases 23,520
Utilities expense 756
Taxes expense 168
The income statement for CK Company for the month of February 2019 is given below
| Income Statement | Amount |
| --- | --- |
| Sales revenue | $26,250 |
| Rental revenue | $6,426 |
| Total Revenue | $32,676 |
| Product expense | $21,924 |
| Wages expense | $7,938 |
| Utilities expense | $756 |
| Taxes expense | $168 |
| Total Expenses | $30,786 |
| Net Income | $1,890 |
The income statement projects that CK Company collected a total revenue of $32,676 in February 2019. The company's total expenses was $30,786 which involves product expense of $21,924, wages expense of $7,938, utilities expense of $756, and taxes expense of $168.
The company's evaluated net income for February 2019 was $1,890 which is solved by subtracting total expenses from total revenue.
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Mort Silver owns a home. He estimates his expenses as mortgage interest, $10,180; property taxes, $3,690; insurance, $833; depreciation, $3,800; maintenance and repairs, $900; lost interest income, $2,375; and utilities, $2,450. He expects to save $3,700 in income taxes. What is his net cost of home ownership?
Answer:
$17,528.00
Explanation:
The net cost of home-ownership will be the expenses minus savings.
Mortgage interests: $10,180
Property taxes :$3,690
Insurance :$833
Depreciation :$800
Maintenance and repairs :$900
Loss interest income :$2,375
Utilities: $2,450
The total expenses
= $10,180 + $3,690 + $833 + $800 + $900 + $2,375 + $2,450
=$21,228
Savings
=$21,228 - $3,700
=$17,528.00